Best practices are holding you back

Marketing best practices are holding you back.

There’s no better example of this than the infamous “Dumb Ways To Die” campaign:

• Their goal: Promote safety
• Best practice: Show ways to be safe
• Opposite: Promote ways to die

Results:

• Over 1M YouTube subs
• Top10 iTunes song
• Popular iOS game
• Millions reached who would NEVER watch a railway safety video

Don’t be limited by best practices.

Instead, practice not being limited.