Increasing signups

Y’know what increases your signups?

Put it this way:

Imagine your audience, on a couch, with:

1. A smartphone (w/ your site loaded)
2. Their Switch (w/ a game loaded)

One helps achieve their goals. One is just plain fun.

‘Progress’ and ‘fun’ aren’t the same… Unless you make it so.

If you can be the best of both… Why wouldn’t you?