Shokunin and Sushi

Jiro Ono teach you a LOT about marketing and brand.

He’s “the best sushi chef in the world.”

He literally dreams about sushi.

What he Didn’t do:

• Open a tourist trap
• Claim to be great
• Pass it off to cheap labour
• Chase big buxx™

What he Did do:

• Became a Shokunin
• Committed to mastery
• Offered something 1:1
• Became a societal good

He didn’t scalp the market with big promises publicly & a dirty secrets privately. (This is more popular than you’d believe.)

Are you building with a craftsman spirit?

Are you a Shokunin?