Shokunin Kishitsu

You know what the market is desperate for?

Go on, have a guess.

Wrong!

It’s not that.

It’s people with Shokunin Kishitsu.

It may sound like a mecha anime… but it’s even cooler:

It means “craftsman spirit”.

Markets are flooded with ambitious upstarts eager to generate Big Fast Bucks™️ by building an audience around a skill, then delegating it away to cheap labour. But this contributes nothing of worth to society. It’s eBay flipping and ticket scalping meets entrepreneurship.

What people are desperate for, is shokunins:

• Those who commit themselves to their craft with relentless focus.
• Those who continually refine their work and elevate what’s possible.
• Those who create exquisite things that become category of one.
• Those who do their best for the honour and satisfaction of a job well done.
• Those who take a fiduciary responsibility to do right by their customers.
• Those who move their industry forward with their narrow area of genius.

And there’s good news:

You can do this in practically any field.

I cover this topic in more detail in the latest issue of The Productoon Newsletter. Check it out!