Customer segmentation and asking

Great content marketing needs great cultural understanding.

…Which naturally leads many businesses to start on the wrong path:

Customer segmentation.

But wait, isn’t audience segmentation a good thing?

Sure, but only if the right people do the segmenting.

You don’t need stereotypes or segments. Users already segmented themselves.

To you, it’s ‘segments’. To them, it’s ‘culture’.

Get to know them. The cultural and communal ‘segments’ will reveal themselves, nuances and nuances will become apparent, and users will thoroughly enjoy talking about them.

All the customer data you need will flow to you, if you just ask.