Meat before metal

“Meat Before Metal.”

Try to remember that phrase; here’s how it helps guide your product marketing automations:

1. Evaluating automation tools is worthless until you’ve first done the tasks manually. Only then do you know what truly needs automation, what benefits from a human touch, and what should be eliminated (instead of automated). That‘s the “Meat” part (you!)

2. Once you’ve done the task with “Meat”, you can start applying “Metal” (machines, automation) in the most high-value areas first, one at a time. You’re able to evaluate automation tools not just on their philosophies or sales letters, but on which actually best solves the problem at hand.

3. The result is effective, fit-for-purpose automation where it’s needed.