Delight vs Dwight

Your landing page = DELIGHT or DWIGHT?

Let’s see if yours ranks highly or not…

It’s DELIGHT if it:

• Solves a real problem PRE opt-in
• Solves a problem they actually have
• Solves it in a way they will enjoy
• Is built with real customer feedback

It’s DWIGHT if it:

• Just tells people what to do
• Gives no solutions, only rules
• Doesn’t show people a good time
• References Battlestar Galactica

Which do you think is more popular? 😉