Omnipresent is not it

Most marketers have this upside down.

They think being ‘omnipresent’ is how you win.

It’s not.

If:

• 91% of buyers think ads are getting more intrusive
• 64% of buyers cite shared values as reason they love a brand
• 500% more sales from word-of-mouth than conventional paid media

Then:

• Being ‘omnipresent’ is an impossible battle
• A relationship with your chosen few is a superpower
• Being in curated places you like is a supercharger

Don’t be ‘omnipresent’, retargeting and following-up to death.

Be ‘present’ with your weird bunch, in their weird places.

And when you are, put on a show they’ll never forget.