Which do you prefer

Which do you prefer:

A: a cold templated mass email
B: a warm thoughtful gift email

A: a newsletter of thoughts & pitches
B: a newsletter of value & 1:1 support


A: a dull webpage convincing you to buy
B: a fun webpage solving a problem

A: an ad telling you to buy something
B: an ad inviting you to see something fun

A: content you’d avoid in your downtime
B: content you’d enjoy anytime

Create accordingly.