Customer simplicity

Acquiring customers?

For digital products?

Simple…

What you DON’T need:

A “fully-attributed 7-channel lead-automation marketing machine.”

Here’s all you need (it’s just 3 things):

1. Need more attention? Post content they love & look forward to.

2. Need more conversions? Publish landing pages they really enjoy using.

3. Need more user retention? Deploy habit-forming UI they form an attachment to.

Instead of:

• being the ‘commercial break’
• being everywhere all the time
• having SDRs chase people around for MQL quotas

Focus on:

• being the ‘show’
• being in places of meaning for them
• giving gifts to fans

Doesn’t that make a whole lot more sense to you?