How they do it

‘How they do it’ is how we structure most of our work affairs.

But ‘how they do it’ is really none of our business:

‘How they do it’ could mean:

• Spewing best practices for using social media, despite making you cringe
• Telling you what tools you should use, when you have ones you enjoy already
• Insisting your business should grow, when you may secretly want it to shrink
• Comparing vanity metrics, when you know customers literally don’t care
• Buying the fancy gear and swish offices, when you prefer simplicity
• Urging you to focus on revenue, when you prefer to focus on happiness

‘How they do it’ doesn’t have to be ‘how you do it’.

You do you.