Productivity vs effectiveness

Productivity stole Effectiveness’ spotlight.

Because productivity feels like progress. It rewards administrative busywork. It enjoys ‘hacks’ and ‘tricks’. It favours quantity of output over quality of output.

None of which is particularly useful.

Effectiveness doesn’t always feel like progress. It eschews admin. It has no hacks. Quality is all it understands.

That’s why it’s so frequently forgotten.

As uncomfortable as it may feel… Try effectiveness on for size. Try sitting on the couch dreaming. Try single-tasking your problems on paper. Try prioritising solving something important, rather than merely dancing with admin clutter.

You’ll be surprised how much more you’ll achieve, with so much less effort.