3 types of video

There are 3 types of video.
(Only 1 is worth making.)

Type 1: Trend-matched

• Do what everyone else does
• Fight a headwind of competition
• Unable to stand out as a result

Type 2: Shock-opposite

• Do the opposite of everyone else
• No headwind, but folks are confused
• Stands out, not for the right reasons

Type 3: Market-matched

• Make what they want + make it fun
• Ride a tailwind of genuine interest
• Stands out for the right reasons

We get to choose…
But it’s not much of a choice!