Illuminate, Don’t Dazzle

AI generated images impress at first sight.

When DALL-E and Midjourney revealed a year ago, the world gasped.

“This will change everything!”

And it did… if you were a stock photographer, relying on mass orders of average images.

To the rest of us, it hasn’t really changed much.

“Impressed at first sight” doesn’t always translate into a substantial long-term relationship with a brand or technology.

Even ones that are supposed to ‘change the world’.

And so it is with our brands:

Why dazzle when you can illuminate.