Without Meta

Can you advertise without Meta?

Yes… If you do it right:

You’ll struggle if:

• You’re chasing eyeballs
• Your content isn’t missable
• We won’t de-platform to see you
• You don’t induce enthusiastic shares

You’ll thrive if:

• Your work is worthy of interest - We’d miss you if you were gone
• We’ll de-platform specifically for you
• Sharing your work makes us look good

You can’t trust Meta (or any ‘platform’).
They are not your friends.

Your best lifeline is to make things people share, seek out, look forward to, and would miss if you stopped.