The answer lies in truths

Do you have a 'system'?

Everyone has a 'system'.
A 'too good to be true' offer.
An erudite triteness masked as 'intellectual property'.

Well. Not everyone.
But look at modern advertising. It feels that way!

Can reason compete with this?
The answer lies in truths:

• People like things that give more than they ask.
• People like enjoyable things more than boring things.
• People like well-made things more than regurgitated trash.

Best of all?
People like those things all of the time.

But emerging trends?
Hot new social tools?
Easy-money opportunities?
People only like those things some of the time.
They do. Until they don’t.

I explore this topic in more detail in this week’s issue of The Productoon newsletter. Check it out!