It’s a lie

It’s a lie.

Perpetuated by online gurus:

“The ONE method to need to grow your biz”

Buy their product → ____ → Profit?

There’s no one method. They all work!

I’ve personally seen growth using:

• organic social
• direct mail
• cold email
• cold calls
• paid ads
• seo

It’s not about the channel.

It’s about being on-narrative (their words),
giving more than you ask (a resource),
and being enjoyable (vs boring).