Narrow channels

LinkedIn / X / etc. are ‘wide’ channels.

But ‘narrow’ channels are incredible for growth.

What they are and how to use them:

1) Social media timelines are busy.

’Cus we’re all on the same channel. That’s why they’re wide: to fit us all in. & that’s why algos exist: to filter the noise.

2) ‘Narrow channels’ are not busy.

’Cus only likeminded fans are there. No algo needed. And everyone gets heard.

3) There are ‘narrow channels’ for your niche.

Small groups full of in-jokes & shared problems. Find some, pick one. Learn the jokes & problems.

4) Contribute meaningfully on that channel.

Give abundantly more than you ask for. Make those ‘gives’ enjoyable to receive.

Now you know:

• Exactly who your buyers are
• The specific problems to solve
• How they enjoy receiving the solution
• Precisely who’ll share what you made

Wasn’t that what you were looking for?