Evergreen ubiquity?

Don’t want to be a replaceable hype-man?

You need Evergreen Ubiquity.

Being your company’s ‘hype-man’ means…

• Waste time on checklist productivity,
• Go to market on the back-foot,
• Chase people around,
• Discount your stuff,
• Hamster wheel. Yeurgh.

But ‘Evergreen Ubiquity’ draws folks in…

• Very educational, and very entertaining.
• You’re drawn to it for its contribution in your life.
• You’re drawn to it for the personalities you bonded with.
• You’re drawn to it because it’s a small part of your identity.
• You go to it, it doesn’t chase after you.

Things you need for that:

• To know your customers way better than you do now
• To know how they love to consume content/products
• To know what they consider ‘completely un-ignorable’
• To build at the intersection of those things
• To ‘pay the price’ of it taking time to build

Which would you rather be?