Choose wrong

The only thing worse than getting your niche wrong…

Know what it is?

Having ‘everyone’ as your niche!

When you choose wrong, you:

• Discover how much must change
• Profoundly modify your work for them
• Profoundly modify your marketing for them

Those are all transferrable skills.

But when you choose ‘everyone’, you:

• Build what you think ‘everyone’ wants
• Offer ‘vanilla’ work that nobody wants
• Produce marketing nobody will listen to

When faced between ‘none’ or ‘wrong’

Choose wrong.

In my experience, it’s the path to ‘right’.