Cold at scale

Is your team cold at scale?

• One-to-many is no more: Mass-media went away. So did mass-audiences. One-to-many has been replaced with lots and lots of personalized one-to-one conversations. We’re not all the same.
• Misunderstanding automation: Automation doesn’t mean void of humans, only that it happens the same way every time without your input. Humans should reply to emails, not machines. Machines are cold.

Many teams lose their warmth in an attempt to scale. Don’t go cold, we liked you because you were warm.