Great marketing you forgot about

EVERYONE knows what great marketing looks like.

…Except marketers (here’s why):

Before becoming a marketer:

• Likes thoughtful, personal emails
• Likes valuable newsletters
• Likes fun, useful webpages
• Likes discovering cool stuff

After becoming a marketer:

- Sends cold, templated, mass emails

• Spends minimal time on their newsletter
• Makes boring salesy landing pages
• Runs hypey salesy advertising

Start with the customer.

Build what they want, how they love to receive it.
Make it unignorably good.

There’s still practically no competition for that.