Brands and banks

Brands are like banks.

You need to know your brand ‘account balance’:

Make ‘deposits’ into your audience with huge value. Try to ‘withdraw’ too early, you’ll go overdrawn.

How to know your brand account balance?

Answer these questions:

1. Do folks adore what they buy from you?
2. Are folks asking to buy more things from you?

If YES to both, your brand’s account balance is growing.

If NO to either, your brand’s account balance is shrinking.

Get 2 Yesses and you’re not ‘withdrawing’ anymore.

You’re ‘investing’.