Blow up your charts

You’re tracking the wrong data.

You might be tracking the ‘easy data’:

• Site visits
• Email opens
• Offer signups

But optimising for those can cause problems.

The solution? Track sentiment:

Swap ‘clicks’ for ‘how excited they are to join’.

Swap ‘cancellations’ for ‘how eager they are to stay’.

Swap ‘affiliate signups’ for ‘fans’.

It’s harder to track.

’Cus when done right,
It blows up your charts.