Delight or Dwight

Is your landing page Delight or Dwight?

A marketing lesson from The Office:

Delight:

• An experience to be enjoyed
• Clearly solves your problem along the way
• Relatable visual metaphors and in-jokes

Dwight:

• Terse instructions with bullets and graph
• No fun, no experience, just do as you’re told
• Un-relatable Battlestar Galactica references

Each time you make ANY marketing asset, ask yourself, “Is this Delight or Dwight?”