Plastic tiger bunnies

I paid $100 for a plastic tiger-bunny. Twice.

A lesson on why customers actually leave:

In my experience, it’s not:

• Offer/guarantee
• Product range
• Price per unit

It’s far more likely to be:

• Insufficient relational capital
• Insufficient value exchange
• Insufficient excitement
• Insufficient loyalty

People buy what engages them, not what converts them.
People stay with what engages them, not what convinces them

So make them feel engaged.
Across your marketing & product,
Make what they want, how they love to receive it.
Make it edutaining. It’s an engagement superpower.

Not only will we keep paying for that,
We’ll buy things we don’t even need.
Like plastic tiger-bunnies.