1% is easier

99% don’t bring enough care to their work:

• They settle for good-enough production
• They copy their peers almost verbatim
• They hunt for shortcuts & ‘hacks’

What that don’t realise is:

• Good enough isn’t good enough now
• Copying just makes you a knock-off
• Shortcuts shortchange potential

Meanwhile, 1% is prepared to:

- Revere quality in everything they offer

• Bring variety and options to market
• Pursue mastery, not shortcuts

I’ve seen it first-hand many times:

You’ve no idea how much easier everything is when you build like that 1%.