Marketers ruin everything

“Marketers ruin everything”

I 100% agree with this, unless:

They STOP doing this:

• Building faux-connections to pitch us from
• Following us around the web with ‘offers’
• Optimising for clicks not user delight

And START doing this:

• Building real connections we’re drawn to
• Building unignorably good experiences
• Optimising for long-term fans not mere clicks

We want things to look forward to.
We want to be seen as people, not clicks.
We want great experiences that make us better.