Advertisers have lost their nerve

Advertisers used to dare.

They dared to run ads that tickled their target demographic’s funny bone, instead of just copying their peers.

They dared to tell stories that touched their market’s imagination, instead of leaning on sensationalism and celebrity.

They dared to make things that were actually good for brand, rather than merely good for the performance marketing agency of record.

Advertisers have lost their nerve.

Have you?