Change your mind

Many institutions prefer that you open your mind, then close it again.

Brands want you to open your mind to their offers… then close your mind to alternatives.

Churches are the same; open your mind to our deity… then close your mind to alternatives.

Our own minds are the same: we want to be consistent with our past decisions, and so we close ourselves off from options we feel differ to previous decisions we’ve made. Even the choice to listen to a rock song when you only listen to classical music, can feel alien and impossible.

Try changing your mind, even if it’s just to see what it feels like.