Best type of content right now

What’s the best type of content right now?

The simple, uncomplicated answer:

• WHAT they want to hear/learn
• HOW they love to be entertained - UN-IGNORABLY well executed

Doesn’t seem to matter too much if it’s a picture, video, carousel, text, etc. etc.

Those are just mediums to express those 3 items.

So focus on those 3 items.