Great copywriting

What makes great copywriting?

Social media tricks you into thinking it’s:

• Using all available ‘tricks’
• More emotive adjectives
• Irresistible offer stacks

That impresses copywriters. Not customers.

Sensational language and outrageous offers don’t win long-term.

Giving people what they want, how they want it wins long term.

Don’t overwhelm with goodies, solve problems in ways they find delightful.