Ready to choose?

“I can’t choose which social platform to engage on”

“I’m researching social channels for my social strategy”

You might hear this sort of thing a lot, when chatting with SMBs.

What they often fail to remember is this:

Social platforms are just places that people go to sometimes.

If those people are your people, that platform is viable.
If those people are not your people, it is not.

That’s all there is to it!

Ready to choose?