10 ways brands kill their own reach

10 ways brands kill their own reach:

01 Building for themselves, not customers. 02 Copying competitors, no originality. 03 Chasing trends, not shared values. 04 Avoiding bold, lovable marketing. 05 Safe experiences over fun ones. 06 Playing it safe with humour. 07 Not listening to customers. 08 Features over connection. 09 Using safe, dull language. 10 Ignoring customer stories.

Listen carefully,
Then put on a show they’ll love.