The best marketers

After over 20 years in marketing,

Here are 3 things I think distinguish the best marketers:

1. They accept they have no idea.
Past experience means you can spot patterns,
it doesn’t mean you can predict the future.

2. They learn what their people want.
The best offer/funnel/whatever in the world,
is not best if it’s not what the buyer wants.

3. They learn how their people want it.
You’ll forever be fighting for attention unless,
you execute in formats they love & look forward to.

Knowledge doesn’t make great marketers.
Wisdom (as above) does.