Want to say vs want to hear

Which marketing is more likely to work:

Option 1: Knowing what you want to say
Option 2: Knowing what they want to hear

Both work…

But one is very expensive & takes a long time,
The other is affordable & effective right away.

So in this week’s newsletter:

• Let’s explore the differences
• Sedgwick tries to be like Apple
• Cait Holmes drops wisdom

Drops in a few hours at https://theproductoon.com.