Safety sells

Most entrepreneurial blogs and gurus advocate for trickery:

Tricks to get people to pay more money at the time of purchase.

Tricks to subtly increase prices over time for more durable revenue.

Tricks in positioning so people will FOMO into buying more than they need.

Tricks tricks tricks.

But safety sells way better long-term:

Safety in knowing the price won’t change on you.

Safety in knowing the service won’t get acquired-n-dumped next month.

Safety in knowing the service provider advocates for you, not just themselves.

Trickery works…

But not quite like safety.