Salesforce, not Forcesales

You don’t need more sales. You need better buyers.

Get them by remembering 2 things:

1. People enjoy to buy
   (So make buying enjoyable)

2. People hate being sold
   (So don’t sell them)

Therefore:

• Losing brands run boring marketing to pushy sales
• Winning brands run enjoyable marketing to easy sales

Choose accordingly (it’s called Salesforce, not Forcesales, after all!)