More niche, more sales

More niche? More sales.

Here’s the logic behind why that is:

• You can’t listen deeply to a crowd (too noisy)
• A product that fixes every problem solves no problem well
• Marketing that speaks everyone’s language, speaks no one’s

It’s not really a choice.
Going too broad literally voids your business.

So in this week’s newsletter:

• What to listen to
• What a win looks like - Zack Enriquez drops wisdom
• Sedgwick loses his cool (again)

Drops in a few hours at https://theproductoon.com.