Plan less

Too much ‘planning’ kills good ideas.

Here’s why.

What we’re working on now is a byproduct of:

• Sitting on the couch open-minded
• Playing with reality in your mind
• Being open to new ideas
• Trying one of them

Then people start ‘planning’.
“Who cares what I’ll learn tomorrow, I’m doing this anyway.”

We stop asking “what if”.
And “what if” is the seed from which all creativity flows:

• The tests we run
• The products we build
• The campaigns we make

Plan less.
Ask more.

Watch what happens to your work.