Faucet or force-it?

When approaching the marketplace, we have a choice to make:

• Faucet: By dignifying the market with care, attention, and service, prospects see you for what you are and either ask for more, or not. Simple.
• Force-it: By fearfully and desperately seeking tricks to compel prospects to move forward with you, they see you another way: desperate.

Which is it to be?