Where they're at

Some people I work with would be terrible ‘prospects’, but are great ‘clients’ because they reached out to me first.

For others, it’s totally the other way around - they wouldn’t have known how to find people themselves, so silently suffered until help came.

Being mad at one group not being like the other group is silly.

It just highlights the need for inbound and outbound.

For the longest time I did outbound-only, then learned this difference after having a fortune500 client reach out to me directly as a result of inbound.

Meet people where they’re at, whether that means they go first or you do.