Asking for more

Savvy buyers hate upsells.

Savvy buyers love getting more of what they love.

What’s the difference?

It feels like an “upsell” when the seller:

• asks for more than they gave (so far)
• still has promises outstanding

Its feels like “more of what they love” when they:

• ask for less than they gave (positive balance)
• overdelivered on all past promises

So give ’em what they want. Give it how they want it. And let ’em ask for more.