OK marketing vs Great marketing

Which is easier: OK marketing or Great marketing?

Let’s compare them:

OK marketing:

• Just copy others
  
• No need to talk to users
  – You can’t stand out
  – You must fight for attention

Great marketing:

– Needs fresh ideas
– Must talk to users

• Higher chance of standing out
  
• Easier to get attention

So which is easier?

I’d say Great marketing is easier.

How about you?