The 0.3% rule

If you use Gmail and get marked as spam by 0.3% of email receipients, you’re done.

Some find this terrifying.

I think it’s liberating.

If you don’t spam, only mail people who want to hear from you, you always send great things, and you always make it clear how to stop receiving mail, you have no problem.

If you’re thinking of breaking any of those rules, you should be terrified.

Or, better yet, you should consider doing better.