They all work

It’s a lie, perpetuated by online gurus:

“The ONE method to need to grow your biz”

Buy their product → ____ → Profit?

There’s no one method. They all work!

I’ve personally helped grow businesses using:

• organic social
• direct mail
• cold email
• cold calls
• paid ads
• seo

…So it’s not about the channel.

It’s about being on-narrative (their words),
giving more than you ask (a resource),
and being enjoyable (vs boring).

Use the methods you and your people like.
‘Cus they all work.