Offers vs Modifiers

If your offer sounds like this

We need to fix it, fast;

– “Buy now, 20% off”

• “Only 4 slots left” – “Doors close tomorrow”

These aren’t Offers. These are Modifiers.

You can use them to modify Offers… but they’re not Offers.

Buyers don’t want 20% off. They want a brand they love & trust to solve their problems.

Isn’t that better?