Quality first

The gurus tell you to create LOTS of content.

And here’s 4 reasons why you shouldn’t:

1. Of >319 billion emails sent in 2021, you looked forward to <10.
2. Of >500K online courses for sale, you look forward to <5.
3. Of >4M books made in 2024, you looked forward to <5.
4. Of >51M YouTube channels, you look forward to <5.

We looked forward to ~0.0000000078%.

We won’t miss the ~99.99999999%.

Quality first. Then scale.