TikTok gone

TikTok is gone.

The good news we can ALL learn from this?

Trend-chasers must start from zero elsewhere.
Trend-chasers must learn fast or be left behind.
Trend-chasers must grind to be discovered again.
Trend-chasers must hope it works again this time.

Brand-builders don’t.

Brand-builders created things we looked forward to.
Brand-builders educated while entertaining their users.
Brand-builders will get searched for on the next platform.
Brand-builders don’t care about ‘followers’ (in a database).
Brand-builders care about ‘fans’ who’d miss you if you were gone.

Not if the platform were gone…

…If YOU were gone.

Build accordingly.