Tiger-bunnies

I paid $100 for a plastic tiger-bunny. Twice.

And it taught me about customers churn:

I find that churn’s rarely from:

• Offer/guarantee
• Product range
• Price per unit

It’s more likely to be one of these:

• Insufficient post-sale nurture
• Insufficient value exchange
• Insufficient excitement
• Insufficient loyalty

We buy what engages us…
We stick with what STILL engages us.So keep the flame alive.

For some, that’ll mean sticking with your product for years.
For others, it’ll mean buying more and more tiger-bunnies!